[0](/content/cart/index.html)
Daniel Mas5/27/26Daniel Mas5/27/26
# [Case Study: How PEAR Health Labs Powers Smart Training with ROOK](/content/blog/how-pear-health-labs-powers-smart-training-with-rook/index.html)
PEAR Health Labs uses ROOK to unify wearable data, reduce integration complexity, and power real-time, personalized training experiences through clean, standardized health data.
[Read More](/content/blog/how-pear-health-labs-powers-smart-training-with-rook/index.html)
Daniel Mas5/22/26Daniel Mas5/22/26
# [Why the ACCESS Model Needs Standardized Wearable Data](/content/blog/access-model-needs-standardized/index.html)
The ACCESS model needs clean, standardized wearable data to scale patient monitoring, improve reporting, and turn fragmented health signals into actionable insights.
[Read More](/content/blog/access-model-needs-standardized/index.html)
Juana Carolina Ordoñez Merchan5/21/26Juana Carolina Ordoñez Merchan5/21/26
# [How APIs Like ROOK Are Unlocking the Next Wave of Wearables in LATAM](/content/blog/rook-api-wearables-latam/index.html)
In Latin America, the wearable opportunity is not about building more devices, but unlocking the data they already generate. APIs like ROOK simplify integrations, reduce fragmentation, and help health and wellness companies scale faster through a single data platform.
[Read More](/content/blog/rook-api-wearables-latam/index.html)
Daniel Mas5/13/26Daniel Mas5/13/26
# [Do Wellness Platforms Offer Integrations with Wearable Devices?](/content/blog/wellness-platforms-offer-integrations/index.html)
Discover how integrations with wearable devices can transform wellness platforms, offering real-time data and personalized experiences that enhance user health and wellness tracking. Learn about the benefits and challenges of these integrations.
[Read More](/content/blog/wellness-platforms-offer-integrations/index.html)
Daniel Mas5/4/26Daniel Mas5/4/26
# [ACCESS Model: From data collection to measurable outcomes](/content/blog/access-model/index.html)
The ACCESS Model redefines digital health: it’s no longer about collecting data, but about proving outcomes with consistent and structured data.
[Read More](/content/blog/access-model/index.html)
Daniel Mas4/28/26Daniel Mas4/28/26
# [SDK vs API in health tech: what’s the difference and when to use each](/content/blog/sdk-vs-api-in-health-tech/index.html)
Understand the difference between SDKs and APIs in health tech and how each impacts integration, scalability, and development speed when working with wearable and health data.
[Read More](/content/blog/sdk-vs-api-in-health-tech/index.html)
Daniel Mas4/21/26Daniel Mas4/21/26
# [Wearable SDK for healthcare app development](/content/blog/wearable-sdk-for-healthcare/index.html)
Learn how wearable SDKs simplify healthcare app development by enabling faster integrations, standardized data, and scalable infrastructure for building reliable, data-driven health products.
[Read More](/content/blog/wearable-sdk-for-healthcare/index.html)
Daniel Mas4/15/26Daniel Mas4/15/26
# [Case Study: How Physmodo is Transforming Movement Analysis with ROOK](/content/blog/case-study-physmodo/index.html)
Physmodo transforms movement analysis by integrating real-time wearable data with its AI-powered platform. Discover how ROOK’s unified API helped Physmodo simplify data integration and enhance user experience while improving movement assessments.
[Read More](/content/blog/case-study-physmodo/index.html)
Daniel Mas4/15/26Daniel Mas4/15/26
# [Case Study: How Novos Labs Enhances Longevity Insights with ROOK](/content/blog/case-study-novos/index.html)
Novos Labs enhances its longevity platform by integrating continuous wearable data with biological tests. Discover how ROOK helped enrich biological age tracking and provide more personalized insights to users.
[Read More](/content/blog/case-study-novos/index.html)
Daniel Mas4/15/26Daniel Mas4/15/26
# [Case Study: NASM and ROOK: Enhancing Digital Fitness Education](/content/blog/case-study-nasm/index.html)
Discover how NASM is transforming digital fitness education by integrating wearable device data with ROOK, enhancing coaching tools, and offering more personalized experiences for trainers and clients.
[Read More](/content/blog/case-study-nasm/index.html)
Daniel Mas4/15/26Daniel Mas4/15/26
# [Case Study: Gentherm Powers WellSense™ with ROOK](/content/blog/case-study-gentherm/index.html)
Discover how Gentherm uses ROOK to transform fragmented physiological data into personalized wellness and comfort experiences with their WellSense™ technology.
[Read More](/content/blog/case-study-gentherm/index.html)
Daniel Mas4/15/26Daniel Mas4/15/26
# [Case Study: Trainingym Enhances Fitness with ROOK’s Wearable Data Integration](/content/blog/case-study-trainingym/index.html)
Trainingym partnered with ROOK to integrate wearable data into its platform, enabling fitness centers to provide personalized and holistic fitness experiences. By streamlining data access through a single API, Trainingym improved member engagement, enhanced personalization, and reduced technical overhead, all while delivering deeper health insights.
[Read More](/content/blog/case-study-trainingym/index.html)
Daniel Mas4/8/26Daniel Mas4/8/26
# [Wearables for Predictive Insights](/content/blog/wearables-for-predictive-insights/index.html)
Discover how wearable data enables predictive insights by turning continuous health signals into actionable forecasts. Learn how companies use wearables to anticipate risks, optimize performance, and build proactive health experiences.
[Read More](/content/blog/wearables-for-predictive-insights/index.html)
Daniel Mas4/3/26Daniel Mas4/3/26
# [Wearable and Blood Test Data Integration: Building a Complete View of Health](/content/blog/wearable-and-blood-test-data-integration/index.html)
Learn how integrating wearable data with blood test results enables a more complete view of health. Discover key use cases, technical challenges, and how combining continuous and clinical data drives better insights and decision-making.
[Read More](/content/blog/wearable-and-blood-test-data-integration/index.html)
Daniel Mas4/2/26Daniel Mas4/2/26
# [Using Wearables for Menstrual Health Tracking](/content/blog/wearables-for-menstrual-health/index.html)
Learn how wearable technology supports menstrual health tracking through physiological signals like temperature, HRV, sleep, and activity. Discover educational resources and insights for developers and digital health platforms building FemTech solutions.
[Read More](/content/blog/wearables-for-menstrual-health/index.html)
Daniel Mas3/26/26Daniel Mas3/26/26
# [Best Wearables API for Startups: What to Look For and Top Options](/content/blog/best-wearables-api-for-startups/index.html)
Discover the best wearable APIs for startups building digital health, wellness, and fitness applications. Learn what to look for in a wearable integration platform and explore top options to access and standardize data from multiple devices.
[Read More](/content/blog/best-wearables-api-for-startups/index.html)
Daniel Mas3/24/26Daniel Mas3/24/26
# [Oura vs Whoop: Health and Performance Comparison](/content/blog/oura-vs-whoop/index.html)
Oura and Whoop are two leading wearables focused on sleep, recovery, and performance optimization. This comparison breaks down their features, metrics, pricing models, and ideal user profiles to help you decide which device aligns with your health or performance goals.
[Read More](/content/blog/oura-vs-whoop/index.html)
Daniel Mas3/23/26Daniel Mas3/23/26
# [ROOK vs Spike API: Which Wearable Integration Platform Is Right for You?](/content/blog/rook-vs-spike-api/index.html)
Choosing between ROOK and Spike API depends on your product strategy. This comparison explores differences in wearable data standardization, engineering complexity, scalability, and use case alignment to help you select the right integration platform for digital health, InsurTech, and wellness solutions.
[Read More](/content/blog/rook-vs-spike-api/index.html)
Daniel Mas3/18/26Daniel Mas3/18/26
# [Understanding Our API: Biomarker Data Structure Vol. 2](/content/blog/understanding-our-api-biomarker-data-structure-vol-2/index.html)
In this second volume of our ROOK API series, we explore advanced integration topics including granular data, manual data handling, auto-detected vs manually started activities, continuous step events, time zone management, and structured versus proprietary metrics. This guide helps teams build more accurate, real-time, and scalable wearable-powered applications.
[Read More](/content/blog/understanding-our-api-biomarker-data-structure-vol-2/index.html)
Daniel Mas3/18/26Daniel Mas3/18/26
# [Understanding Our API: Biomarker Data Structure Vol. 1](/content/blog/rooks-wearable-health-data-structure-explained-vol-1/index.html)
ROOK standardizes wearable health data into three core pillars—Physical, Sleep, and Body—delivered as summary and event JSON structures. This guide explains how document versioning works, the difference between structured and proprietary data, and best practices for building reliable, scalable health applications.
[Read More](/content/blog/rooks-wearable-health-data-structure-explained-vol-1/index.html)
### THE LATEST FROM ROOK
9d70c7d7812e24b7e1eb7b1c47f32d22e31680f0ed3996421df884383a17dfcc
35.51
ROOK LinkedIn
https://www.tryrook.io
tryrookio
1
Maaliwalas Theme
1
1
1
1
1
1
2
300
20
2
0
0
English
1
1
1
1
1
1
1
1
0
F Y
30
#000000
#000000
0.6
1
#ffffff
#101010
#7200f7
#ffffff
#eeeeee
#000000
#101010
#7200f7
#4ec4f9
#555555
Montserrat
Montserrat
18
16
#ffffff
#101010
#7200f7
Follow Us on LinkedIn
Website
Read More
Show less
Load more posts
Followers
#7200f7
#ffffff
#4ec4f9
#ffffff
1
182123
33
1
115763
linkedin-page-posts
sk-ww-linkedin-page-post
LinkedIn Page Posts
Squarespace
0
0
0
0
0
0
0
0
0
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
3,809 Followers
A wearable API that transforms health data and empowers apps and software with actionable insights.
Follow Us on LinkedIn
Website
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
👀 AI is rapidly transforming the way we understand human performance, recovery, and long-term health outcomes.
As conversations around wearable data and health intelligence continue to evolve, one thing becomes increasingly clear: the future of healthcare will be proactive, personalized, and data-driven.
Great insights from Eric Malzone on the growing intersection of AI, performance optimization, and digital health.
👉 Read the original post here: https://lnkd.in/gBumPUpz
🤩 At ROOK, we believe wearable data is one of the most underutilized signals in healthcare today — especially sleep, recovery, stress, and readiness metrics that can unlock more personalized user experiences and better outcomes across wellness and healthcare platforms.
The next generation of health products won’t just collect data. They’ll know how to activate it. 🚀
2
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7465834816358420482/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
👀 AI is rapidly transforming the way we understand human performance, recovery, and long-term health outcomes.
Great insights from Eric Malzone on the growing intersection of AI, performance optimization, and digital health.
👉 Read the original post here: https://lnkd.in/gBumPUpz
The next generation of health products won’t just collect data. They’ll know how to activate it. 🚀
2
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7465834816358420482/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
🎥 Couldn’t attend our webinar?
The full recording is now available:
https://lnkd.in/gWe5pGtu
In this session, we explored the future of health data, wearable integrations, and how Sleep AI can turn raw sleep data into more meaningful, actionable insights.
If you’re building in digital health, wellness, fitness, or remote patient monitoring, this webinar is a great opportunity to learn how ROOK and Sleep AI can help power smarter, more personalized user experiences.
👉 Watch the full recording and discover how wearable data and AI-powered sleep insights can support better health outcomes.
Marco Benitez, Jonas Dücker
#SleepAI #HealthTech #Wearables #DigitalHealth #HealthData #Webinar #ROOK
8
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7465416591778877440/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
🎥 Couldn’t attend our webinar?
The full recording is now available:
https://lnkd.in/gWe5pGtu
👉 Watch the full recording and discover how wearable data and AI-powered sleep insights can support better health outcomes.
Marco Benitez, Jonas Dücker
#SleepAI #HealthTech #Wearables #DigitalHealth #HealthData #Webinar #ROOK
8
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7465416591778877440/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
Many companies working with the ACCESS model will face the same challenge:
Patients use different devices. ⌚
Those devices generate inconsistent data. 📊
And inconsistent data makes reporting, analysis, and decision-making harder. 🧩
What starts as a technical issue can quickly become a major barrier to scaling patient monitoring, measuring outcomes, and proving value. 🚀
Why standardized wearable data is key for companies building around the ACCESS model, and how clean, consistent data can turn fragmented signals into actionable insights. 💡
Read the full article here:
https://lnkd.in/eMJjPSSA
We’d love to hear your perspective:
What do you think is the biggest challenge when working with wearable data in patient monitoring?
Marco Benitez, Jonas Dücker
#Wearables #HealthData #DigitalHealth #RemotePatientMonitoring #HealthcareInnovation #ROOK
12
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7464691753074233344/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
Many companies working with the ACCESS model will face the same challenge:
Patients use different devices. ⌚
Those devices generate inconsistent data. 📊
And inconsistent data makes reporting, analysis, and decision-making harder. 🧩
What starts as a technical issue can quickly become a major barrier to scaling patient monitoring, measuring outcomes, and proving value. 🚀
Read the full article here:
https://lnkd.in/eMJjPSSA
We’d love to hear your perspective:
What do you think is the biggest challenge when working with wearable data in patient monitoring?
Marco Benitez, Jonas Dücker
#Wearables #HealthData #DigitalHealth #RemotePatientMonitoring #HealthcareInnovation #ROOK
12
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7464691753074233344/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
Health data is becoming richer, but also more fragmented. 🧩
Wearables give us continuous, real-time signals about activity, sleep, heart rate, and recovery. ⌚
Blood tests provide clinical snapshots of what is happening inside the body at a biochemical level. 🩸
Individually, both are valuable.
Together, they can unlock a much more complete view of health. 🚀
In our latest blog, we explore why integrating wearable and blood test data can help companies build more personalized, preventive, and data-driven health experiences.
This raises an important question:
How should healthcare, wellness, and digital health companies combine continuous data with clinical data to create better outcomes?
We’d love to hear your perspective.
Read the full article and join the conversation in the comments. 👇
👉 https://lnkd.in/eeEQPMdw
Marco Benitez, Jonas Dücker
#Wearables #DigitalHealth #HealthData #PreventiveHealth #HealthcareInnovation #ROOK
18
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7463604603637542912/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
Health data is becoming richer, but also more fragmented. 🧩
Wearables give us continuous, real-time signals about activity, sleep, heart rate, and recovery. ⌚
Blood tests provide clinical snapshots of what is happening inside the body at a biochemical level. 🩸
Individually, both are valuable.
Together, they can unlock a much more complete view of health. 🚀
This raises an important question:
How should healthcare, wellness, and digital health companies combine continuous data with clinical data to create better outcomes?
We’d love to hear your perspective.
Read the full article and join the conversation in the comments. 👇
👉 https://lnkd.in/eeEQPMdw
Marco Benitez, Jonas Dücker
#Wearables #DigitalHealth #HealthData #PreventiveHealth #HealthcareInnovation #ROOK
18
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7463604603637542912/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
🚀 More health data is not the answer. Better health decisions are.
In digital health, collecting data is only the first step.
The real challenge is turning fragmented information from wearables, apps, and connected health devices into data that teams can actually use to improve user experiences, identify patterns, and support better outcomes.
That is where ROOK comes in.
At ROOK, we help digital health companies connect, standardize, and process wearable and health data from multiple sources through one infrastructure layer.
So teams can spend less time managing data complexity and more time building smarter, more personalized health experiences.
From activity and sleep to heart rate, body metrics, oxygenation, stress, and more, ROOK helps transform raw health data into structured, actionable insights.
Because the future of digital health will not be built by the companies that collect the most data.
It will be built by the companies that know how to use it.
👉 Start testing ROOK today and explore how wearable data can power your next health experience:
https://lnkd.in/eYMk8Djj
Marco Benitez, Jonas Dücker
#DigitalHealth #HealthTech #Wearables #RemotePatientMonitoring #HealthData #ConnectedHealth #PreventiveHealth #HealthcareInnovation #ROOK #DataDrivenHealth
15
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7462879868276449280/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
🚀 More health data is not the answer. Better health decisions are.
In digital health, collecting data is only the first step.
That is where ROOK comes in.
At ROOK, we help digital health companies connect, standardize, and process wearable and health data from multiple sources through one infrastructure layer.
So teams can spend less time managing data complexity and more time building smarter, more personalized health experiences.
From activity and sleep to heart rate, body metrics, oxygenation, stress, and more, ROOK helps transform raw health data into structured, actionable insights.
Because the future of digital health will not be built by the companies that collect the most data.
It will be built by the companies that know how to use it.
👉 Start testing ROOK today and explore how wearable data can power your next health experience:
https://lnkd.in/eYMk8Djj
Marco Benitez, Jonas Dücker
#DigitalHealth #HealthTech #Wearables #RemotePatientMonitoring #HealthData #ConnectedHealth #PreventiveHealth #HealthcareInnovation #ROOK #DataDrivenHealth
15
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7462879868276449280/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
😴 Sleep is one of the most powerful, and most overlooked, signals in digital health.
Join us live as ROOK and Sleep.ai explore how sleep data, wearables, and AI are shaping the future of health platforms 🚀
We’ll cover:
🔗 The challenges of fragmented wearable data
💤 Why sleep is becoming a competitive advantage
🏋️ Real-world use cases in wellness and fitness
🤖 How AI-generated sleep insights can scale beyond devices
📅 Live on May 19
🎙️ Featuring experts from ROOK and Sleep.ai
🎥 Save your spot here: https://lnkd.in/gBZai5xJ
Don’t miss it.
Marco Benitez, Jonas Dücker
#ROOK #SleepAI #SleepData #Wearables #DigitalHealth #HealthTech #AI #Wellness #FitnessTech
18
1
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7462155084781547520/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
😴 Sleep is one of the most powerful, and most overlooked, signals in digital health.
Join us live as ROOK and Sleep.ai explore how sleep data, wearables, and AI are shaping the future of health platforms 🚀
We’ll cover:
🔗 The challenges of fragmented wearable data
💤 Why sleep is becoming a competitive advantage
🏋️ Real-world use cases in wellness and fitness
🤖 How AI-generated sleep insights can scale beyond devices
📅 Live on May 19
🎙️ Featuring experts from ROOK and Sleep.ai
🎥 Save your spot here: https://lnkd.in/gBZai5xJ
Don’t miss it.
Marco Benitez, Jonas Dücker
#ROOK #SleepAI #SleepData #Wearables #DigitalHealth #HealthTech #AI #Wellness #FitnessTech
18
1
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7462155084781547520/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
In this episode of the @Predictable B2B Success Podcast, host Vinay Koshy speaks with Marco Benitez, CEO of ROOK, and Jonas Ducker, CCO of ROOK, about how we went from developing a physical wearable to building a platform that connects more than 300 devices, from Apple Watch and Oura to glucose monitors.
Today, ROOK helps companies in healthcare, insurance, fitness, and pharma access clean, harmonized, ready-to-use health data.
In the conversation, they share key learnings about:
✅ Why more data does not always mean better decisions
✅ How to ask the right questions before integrating data
✅ The conversation that changed ROOK’s business model
✅ How HIPAA, GDPR, and ISO can become sales accelerators
✅ Why the value of an API depends on the problem it solves
✅ How persistence helps win long enterprise sales cycles
✅ What it means to position ROOK as “the Bloomberg of alternative health data”
A highly recommended conversation for anyone building in digital health, insurance, pharma, fitness, or data infrastructure.
Watch the episode here: https://lnkd.in/ezyD2-UR
Marco Benitez, Jonas Dücker
#ROOK #HealthData #DigitalHealth #Wearables #B2B #HealthTech #DataInfrastructure #Podcast #PredictableB2BSuccess
20
2
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7460705527430557696/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
Today, ROOK helps companies in healthcare, insurance, fitness, and pharma access clean, harmonized, ready-to-use health data.
In the conversation, they share key learnings about:
✅ Why more data does not always mean better decisions
✅ How to ask the right questions before integrating data
✅ The conversation that changed ROOK’s business model
✅ How HIPAA, GDPR, and ISO can become sales accelerators
✅ Why the value of an API depends on the problem it solves
✅ How persistence helps win long enterprise sales cycles
✅ What it means to position ROOK as “the Bloomberg of alternative health data”
A highly recommended conversation for anyone building in digital health, insurance, pharma, fitness, or data infrastructure.
Watch the episode here: https://lnkd.in/ezyD2-UR
Marco Benitez, Jonas Dücker
#ROOK #HealthData #DigitalHealth #Wearables #B2B #HealthTech #DataInfrastructure #Podcast #PredictableB2BSuccess
20
2
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7460705527430557696/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
⏰Reminder: our webinar with Sleep.ai is coming up on May 19!
😴 Sleep data is one of the most powerful signals in health, recovery, performance, and risk.
But today, many digital health platforms still face the same challenge: fragmented, inconsistent, or incomplete sleep data. 🧩
Join Sleep.ai + ROOK as we explore how to turn sleep data into reliable, actionable insights that can support:
✅ Better personalization
✅ Stronger risk and performance scoring
✅ Improved health outcomes
✅ Higher user engagement
✅ More scalable digital health experiences
🚀If you’re building in digital health, wellness, insurance, or sleep tech, this session is for you.
📹Save your spot here:
https://lnkd.in/gBZai5xJ
Marco Benitez, Jonas Dücker, Daniel Martínez Aguilar
#DigitalHealth #SleepTech #Wearables #HealthTech #ROOK #SleepData #AI #Wellness
15
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7460343170489413633/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
⏰Reminder: our webinar with Sleep.ai is coming up on May 19!
😴 Sleep data is one of the most powerful signals in health, recovery, performance, and risk.
But today, many digital health platforms still face the same challenge: fragmented, inconsistent, or incomplete sleep data. 🧩
Join Sleep.ai + ROOK as we explore how to turn sleep data into reliable, actionable insights that can support:
✅ Better personalization
✅ Stronger risk and performance scoring
✅ Improved health outcomes
✅ Higher user engagement
✅ More scalable digital health experiences
🚀If you’re building in digital health, wellness, insurance, or sleep tech, this session is for you.
📹Save your spot here:
https://lnkd.in/gBZai5xJ
Marco Benitez, Jonas Dücker, Daniel Martínez Aguilar
#DigitalHealth #SleepTech #Wearables #HealthTech #ROOK #SleepData #AI #Wellness
15
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7460343170489413633/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
🎙️ The gold is already in the data. Our industry needs the picks and shovels.
In this Future of Fitness episode, Eric Malzone sits down with Marco Benitez, CEO and co-founder of ROOK, to explore how we unify scattered data from 300+ wearables into one API for fitness, healthcare, and pharma companies.
One key takeaway: it is not enough to collect data. Teams need clean, consistent, and usable data to understand what is really happening outside controlled environments.
That matters in clinical trials. It matters in digital health. And it matters in fitness.
The data your users generate every day can show whether your product, program, or intervention is working. But most teams are not capturing it, and many that do are not using it effectively.
In the episode, Marco shares:
✅ Why unified wearable data is still an unsolved infrastructure problem
✅ How ROOK harmonizes data from 300+ devices
✅ What fitness can learn from healthcare and pharma
✅ Why CGM, blood pressure, and neurological data matter
✅ How AI fits into the intelligence layer
✅ What operators can do now to use the data they already have
Listen here: https://lnkd.in/e6buT2TY
Marco Benitez, Jonas Dücker
#ROOK #Wearables #HealthData #DigitalHealth #FitnessTech #HealthTech #PharmaTech #ClinicalTrials #DataInfrastructure #ArtificialIntelligence
17
1
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7459980759320186880/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
🎙️ The gold is already in the data. Our industry needs the picks and shovels.
That matters in clinical trials. It matters in digital health. And it matters in fitness.
In the episode, Marco shares:
✅ Why unified wearable data is still an unsolved infrastructure problem
✅ How ROOK harmonizes data from 300+ devices
✅ What fitness can learn from healthcare and pharma
✅ Why CGM, blood pressure, and neurological data matter
✅ How AI fits into the intelligence layer
✅ What operators can do now to use the data they already have
Listen here: https://lnkd.in/e6buT2TY
Marco Benitez, Jonas Dücker
#ROOK #Wearables #HealthData #DigitalHealth #FitnessTech #HealthTech #PharmaTech #ClinicalTrials #DataInfrastructure #ArtificialIntelligence
17
1
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7459980759320186880/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
😴We’re excited to join Sleep.ai for an upcoming webinar on how to unlock more consistent, reliable, and actionable sleep data for digital health platforms.
Sleep is one of the most important signals in health, yet many platforms still struggle with fragmented, inconsistent, or incomplete sleep data. In this session, we’ll explore how Sleep.ai and ROOK can help turn that data into scalable, actionable insights.
We’ll cover:
• More reliable sleep data
• Better personalization
• Stronger risk and performance scoring
• Improved health outcomes
• Higher user engagement
If you’re building in digital health, wellness, insurance, or sleep tech, we’d love for you to join us.
📹 Save your spot here:
https://lnkd.in/gBZai5xJ
Marco Benitez, Jonas Dücker, Daniel Martínez Aguilar
#DigitalHealth #SleepTech #Wearables #HealthTech #ROOK #SleepData #AI #Wellness
19
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7458169372499623936/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
😴We’re excited to join Sleep.ai for an upcoming webinar on how to unlock more consistent, reliable, and actionable sleep data for digital health platforms.
We’ll cover:
• More reliable sleep data
• Better personalization
• Stronger risk and performance scoring
• Improved health outcomes
• Higher user engagement
If you’re building in digital health, wellness, insurance, or sleep tech, we’d love for you to join us.
📹 Save your spot here:
https://lnkd.in/gBZai5xJ
Marco Benitez, Jonas Dücker, Daniel Martínez Aguilar
#DigitalHealth #SleepTech #Wearables #HealthTech #ROOK #SleepData #AI #Wellness
19
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7458169372499623936/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
ACCESS Model:
After analyzing the ACCESS Model, one thing becomes clear:
It’s not just about collecting more data 📊
It’s about proving outcomes with that data 📈
Most teams are still focused on dashboards, engagement, and features 💻
But ACCESS shifts the expectation toward measurable impact 🎯
If your data isn’t consistent, comparable, and structured across devices,
reporting becomes complex fast ⚠️
In this model, infrastructure matters more than ever 🧩
Data quality > Data quantity ✅
👉 Read the blog article: https://lnkd.in/g\_rCh\_Kc
Marco Benitez, Jonas Dücker
#DigitalHealth #HealthTech #Wearables #ACCESS #DataDriven #HealthcareInnovation
14
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7457443999960948736/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
May 2026
ACCESS Model:
After analyzing the ACCESS Model, one thing becomes clear:
It’s not just about collecting more data 📊
It’s about proving outcomes with that data 📈
Most teams are still focused on dashboards, engagement, and features 💻
But ACCESS shifts the expectation toward measurable impact 🎯
If your data isn’t consistent, comparable, and structured across devices,
reporting becomes complex fast ⚠️
In this model, infrastructure matters more than ever 🧩
Data quality > Data quantity ✅
👉 Read the blog article: https://lnkd.in/g\_rCh\_Kc
Marco Benitez, Jonas Dücker
#DigitalHealth #HealthTech #Wearables #ACCESS #DataDriven #HealthcareInnovation
14
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7457443999960948736/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
April 2026
🚀 From Snapshot to Stream: the future of diagnostics is happening now
We’re excited to share more about our upcoming webinar with British In Vitro Diagnostics Association (BIVDA), where ROOK will be part of a key conversation shaping the future of diagnostics.
This session brings together industry experts to explore how continuous health data, wearables, and digital biomarkers are moving diagnostics from static snapshots to real-time, longitudinal insights.
🎤 Hear from leading voices in the space, including experts across digital health, diagnostics, and data infrastructure, discussing:
The shift toward continuous monitoring
How wearable data complements IVDs
What this means for regulation, evidence, and product design
At ROOK, we’re looking forward to contributing our perspective on how standardized, real-time wearable data can enable more scalable and reliable diagnostic models.
📅 May 12, 2026 \| 2:00 PM – 3:00 PM (GMT+1)
🎥 Save your spot: https://lnkd.in/efy\_JqGX
If you’re building in diagnostics, digital health, or data-driven care, this is a conversation worth joining.
Marco Benitez, Jonas Dücker
#DigitalHealth #Diagnostics #Wearables #HealthTech #DataDriven #ROOK #BIVDA
20
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7455633596440207360/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
April 2026
🚀 From Snapshot to Stream: the future of diagnostics is happening now
🎤 Hear from leading voices in the space, including experts across digital health, diagnostics, and data infrastructure, discussing:
The shift toward continuous monitoring
How wearable data complements IVDs
What this means for regulation, evidence, and product design
📅 May 12, 2026 \| 2:00 PM – 3:00 PM (GMT+1)
🎥 Save your spot: https://lnkd.in/efy\_JqGX
If you’re building in diagnostics, digital health, or data-driven care, this is a conversation worth joining.
Marco Benitez, Jonas Dücker
#DigitalHealth #Diagnostics #Wearables #HealthTech #DataDriven #ROOK #BIVDA
20
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7455633596440207360/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
April 2026
🧠 Wellness or medical device? In 2026, it all comes down to framing
The FDA’s latest update to general wellness guidelines is redefining how digital health products are positioned.
A new analysis by Shen AI, developed in collaboration with ROOK and Elevare Law, explores a key reality:
👉 The same measurement can lead to completely different regulatory outcomes depending on how the product is framed.
For teams working with wearables, physiological data, and non-invasive sensors, this shift matters.
It doesn’t rewrite the rules, but it does something just as important:
it brings clarity to where wellness ends and medical device territory begins.
This has direct implications for:
• Product design
• Regulatory strategy
• Go-to-market decisions
If you’re building in digital health, this is worth understanding.
🔗 Read the full analysis: https://lnkd.in/dN-qf8th
Marco Benitez, Jonas Dücker
#DigitalHealth #HealthTech #Wearables #Regulation #FDA #ROOK #Innovation
19
1
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7455269685840969728/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
April 2026
🧠 Wellness or medical device? In 2026, it all comes down to framing
The FDA’s latest update to general wellness guidelines is redefining how digital health products are positioned.
A new analysis by Shen AI, developed in collaboration with ROOK and Elevare Law, explores a key reality:
👉 The same measurement can lead to completely different regulatory outcomes depending on how the product is framed.
For teams working with wearables, physiological data, and non-invasive sensors, this shift matters.
It doesn’t rewrite the rules, but it does something just as important:
it brings clarity to where wellness ends and medical device territory begins.
This has direct implications for:
• Product design
• Regulatory strategy
• Go-to-market decisions
If you’re building in digital health, this is worth understanding.
🔗 Read the full analysis: https://lnkd.in/dN-qf8th
Marco Benitez, Jonas Dücker
#DigitalHealth #HealthTech #Wearables #Regulation #FDA #ROOK #Innovation
19
1
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7455269685840969728/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
April 2026
🚀 Unlocking Wearable Data for the Pharma Industry \| How ROOK’s API is Transforming Clinical Trials 🎧
The future of clinical trials and pharmacovigilance heavily relies on patient data, but integrating that data is a huge challenge. With countless touchpoints and disorganized data formats across different devices, how can the pharmaceutical industry make sense of it all?
In this Game Of Pharma episode, Lokesh Sharma talks to Marco Benitez, CEO and Founder of ROOK, about how their API is revolutionizing clinical trials and improving pharmaceutical processes.
Don't miss out on this insightful discussion! 🔥
🎧 Listen here: https://lnkd.in/gT2RTESU
Marco Benitez, Jonas Dücker
#Pharma #DigitalHealth #ClinicalTrials #DataIntegration #HealthTech #Wearables #ROOK #Pharmacovigilance #GameOfPharma
25
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7454544918083137536/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
April 2026
🚀 Unlocking Wearable Data for the Pharma Industry \| How ROOK’s API is Transforming Clinical Trials 🎧
Don't miss out on this insightful discussion! 🔥
🎧 Listen here: https://lnkd.in/gT2RTESU
Marco Benitez, Jonas Dücker
#Pharma #DigitalHealth #ClinicalTrials #DataIntegration #HealthTech #Wearables #ROOK #Pharmacovigilance #GameOfPharma
25
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7454544918083137536/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
April 2026
🚀 The future of diagnostics is continuous, not static 🌐
💡 We are excited to announce that ROOK will be participating in the upcoming webinar: "From Snapshot to Stream: How Continuous Health Data Can Reshape Diagnostics." We will explore how longitudinal wearable data and digital biomarkers can complement in vitro diagnostics, revolutionizing product design, clinical evidence, and healthcare delivery.
📅 Event Details:
🗓 Date: May 12, 2026 (2:00 PM - 3:00 PM / GMT+1)
🎥 Reserve your spot here:
https://lnkd.in/efy\_JqGX
What you’ll learn:
• The shift from episodic testing to continuous health monitoring
• How wearable-derived data can enhance in vitro diagnostic outputs
• Regulatory and evidence implications of hybrid diagnostic models
• Strategic insights to help diagnostics companies prepare for 2030
Organized by British In Vitro Diagnostics Association (BIVDA), this webinar brings together digital health experts to explore how continuous health data is transforming the future of diagnostics.
If you're involved in digital health, innovation, or diagnostics, this is a conversation you can't miss!
🔑 ROOK will participate to discuss how continuous health data is reshaping diagnostics and shaping the future of digital health.
Marco Benitez, Jonas Dücker, Daniel Martínez Aguilar
#HealthTech #Wearables #DataDriven #Innovation #DigitalHealth #Diagnostics #FutureOfHealthcare #ROOK #ContinuousData #BIVDA
21
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7453095408941244417/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
April 2026
🚀 The future of diagnostics is continuous, not static 🌐
📅 Event Details:
🗓 Date: May 12, 2026 (2:00 PM - 3:00 PM / GMT+1)
🎥 Reserve your spot here:
https://lnkd.in/efy\_JqGX
What you’ll learn:
• The shift from episodic testing to continuous health monitoring
• How wearable-derived data can enhance in vitro diagnostic outputs
• Regulatory and evidence implications of hybrid diagnostic models
• Strategic insights to help diagnostics companies prepare for 2030
If you're involved in digital health, innovation, or diagnostics, this is a conversation you can't miss!
🔑 ROOK will participate to discuss how continuous health data is reshaping diagnostics and shaping the future of digital health.
Marco Benitez, Jonas Dücker, Daniel Martínez Aguilar
#HealthTech #Wearables #DataDriven #Innovation #DigitalHealth #Diagnostics #FutureOfHealthcare #ROOK #ContinuousData #BIVDA
21
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7453095408941244417/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
April 2026
🔧 Introducing Key Selector: full control over your wearable data
Processing unnecessary data slows teams down. With Key Selector, ROOK lets you define exactly what data your system receives.
Instead of handling full data structures, you can now:
✅ Select only the variables relevant to your product
✅ Enable or disable entire health pillars (Body, Physical, Sleep)
✅ Reduce webhook noise with smart event suppression
✅ Preview your JSON structure before going live
This means less data overload, lower processing and storage costs, and faster access to actionable insights ⚡📊
Key Selector is built to help teams move from managing data to actually using it.
💬 Want to explore this new feature? Discover how Key Selector works 🚀
https://lnkd.in/e8gzQKpt
Marco Benitez, Jonas Dücker
#HealthTech #Wearables #APIs #DataEngineering #DigitalHealth #ROOK
11
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7452370568999370752/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
April 2026
🔧 Introducing Key Selector: full control over your wearable data
Processing unnecessary data slows teams down. With Key Selector, ROOK lets you define exactly what data your system receives.
Instead of handling full data structures, you can now:
✅ Select only the variables relevant to your product
✅ Enable or disable entire health pillars (Body, Physical, Sleep)
✅ Reduce webhook noise with smart event suppression
✅ Preview your JSON structure before going live
This means less data overload, lower processing and storage costs, and faster access to actionable insights ⚡📊
Key Selector is built to help teams move from managing data to actually using it.
💬 Want to explore this new feature? Discover how Key Selector works 🚀
https://lnkd.in/e8gzQKpt
Marco Benitez, Jonas Dücker
#HealthTech #Wearables #APIs #DataEngineering #DigitalHealth #ROOK
11
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7452370568999370752/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
April 2026
The Future of Digital Health: From Connectivity to Action 🌍💪
At ROOK, we are committed to providing seamless integration that transforms wearable health data into real-life results. 📱💡 Our advanced technology bridges the gap between health tracking and actionable insights, empowering you to take control of your wellness like never before. 🔥👟💖
Ready to unlock the full potential of wearable data? Let’s talk! Schedule a call with us today to learn how ROOK can help you take your product to the next level. 🚀
https://lnkd.in/erT\_mk9K
Marco Benitez, Jonas Dücker
#DigitalHealth #Wearables #HealthTech #APIIntegration #Wellness #FitnessTech #HealthInnovation #ActionableData #FutureOfHealth #TechForGood
20
1
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7450558630581542912/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
April 2026
The Future of Digital Health: From Connectivity to Action 🌍💪
https://lnkd.in/erT\_mk9K
Marco Benitez, Jonas Dücker
#DigitalHealth #Wearables #HealthTech #APIIntegration #Wellness #FitnessTech #HealthInnovation #ActionableData #FutureOfHealth #TechForGood
20
1
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7450558630581542912/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
April 2026
Did you know users don’t really care what happens “behind the scenes”? They just want it to work: fast, smooth, and without friction. 🏃♀️⚡
That’s the real challenge with wearable integrations. It’s not just about connecting devices, it’s about making that complexity invisible so the experience feels simple and seamless. 🔑
At ROOK, we focus on solving exactly that. We provide the infrastructure that makes wearable data easy to connect, standardize, and use, so teams don’t have to deal with fragmented integrations. 🔗
This means less time building and maintaining integrations, and more time creating products that actually deliver value. 🧠💡
The future of digital health isn’t just more technology.
It’s better experiences frictionless, intuitive, and built around real users. 🌱
👉 Learn more about how ROOK simplifies wearable data integration: https://www.tryrook.io
Marco Benitez, Jonas Dücker
#Wearables #HealthTech #DigitalHealth #APIs #Interoperability #UserExperience #ROOK #Innovation
23
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7449833941169065985/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
April 2026
Did you know users don’t really care what happens “behind the scenes”? They just want it to work: fast, smooth, and without friction. 🏃♀️⚡
This means less time building and maintaining integrations, and more time creating products that actually deliver value. 🧠💡
The future of digital health isn’t just more technology.
It’s better experiences frictionless, intuitive, and built around real users. 🌱
👉 Learn more about how ROOK simplifies wearable data integration: https://www.tryrook.io
Marco Benitez, Jonas Dücker
#Wearables #HealthTech #DigitalHealth #APIs #Interoperability #UserExperience #ROOK #Innovation
23
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7449833941169065985/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
April 2026
Users don't care how hard wearable integrations are behind the scenes. 👀
They care that it works. ✅
Fast. ⚡
Smooth. 🔄
Without confusion. 🧩
That's why interoperability matters so much. 🔗
At ROOK, we help make wearable data easier to connect and use, so teams can spend less time solving infrastructure problems 🛠️ and more time building products people actually adopt. 📲
The best health experiences don’t feel complex.
They just feel natural. 🌿
👉 Ready to make wearable data simple for your team? Let’s talk! 💬
Learn more on our website: https://www.tryrook.io/
Marco Benitez, Jonas Dücker
#Wearables #HealthTech #DigitalHealth #API #Interoperability #UserExperience #ProductDevelopment #Innovation #HealthTechSolutions #SmartProducts
20
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7448021922254123008/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
April 2026
Users don't care how hard wearable integrations are behind the scenes. 👀
They care that it works. ✅
Fast. ⚡
Smooth. 🔄
Without confusion. 🧩
That's why interoperability matters so much. 🔗
The best health experiences don’t feel complex.
They just feel natural. 🌿
👉 Ready to make wearable data simple for your team? Let’s talk! 💬
Learn more on our website: https://www.tryrook.io/
Marco Benitez, Jonas Dücker
#Wearables #HealthTech #DigitalHealth #API #Interoperability #UserExperience #ProductDevelopment #Innovation #HealthTechSolutions #SmartProducts
20
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7448021922254123008/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
April 2026
The pharmaceutical industry is entering a new era 🚀
Wearable data is rapidly growing as a source of real-world evidence… but the challenge is not collecting it, it’s making it useful and reliable for regulatory decisions.
This is where AI makes the difference 🤖
By cleaning, standardizing, and interpreting this data, it turns complex signals into actionable evidence for clinical trials and biomarker development.
This article explains why this combination is transforming innovation in pharma 👇
https://lnkd.in/exwjnQjX
💬 Do you think wearables + AI will be key to the future of clinical trials?
Marco Benitez, Jonas Dücker
#Wearables #AI #Pharma #HealthTech #DigitalHealth #ClinicalTrials #RealWorldData #ROOK
20
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7447298568710713344/ "Website")
[ROOK](https://www.linkedin.com/company/tryrookio "ROOK")
April 2026
The pharmaceutical industry is entering a new era 🚀
This is where AI makes the difference 🤖
By cleaning, standardizing, and interpreting this data, it turns complex signals into actionable evidence for clinical trials and biomarker development.
This article explains why this combination is transforming innovation in pharma 👇
https://lnkd.in/exwjnQjX
💬 Do you think wearables + AI will be key to the future of clinical trials?
Marco Benitez, Jonas Dücker
#Wearables #AI #Pharma #HealthTech #DigitalHealth #ClinicalTrials #RealWorldData #ROOK
20
[Website](https://www.linkedin.com/feed/update/urn:li:activity:7447298568710713344/ "Website")
Load more posts
No results found